![]() Sales incorporates actually selling the company’s products or service to its customers, while marketing is the process of communicating the value of a product or service to customers so that the product or service sells. They are two different things that are both part of a company’s strategy. ![]() One common misconception is that some people see no difference between marketing and sales. In some exchanges, nonmonetary things are exchanged, such as when a person who volunteers for the company charity receives a T-shirt in exchange for time spent. In a typical exchange, a consumer trades money for a good or service. An exchange takes place when two parties give something of value to each other to satisfy their respective needs or wants. We can say that marketing is finding out the needs and wants of potential buyers (whether organizations or consumers) and then providing goods and services that meet or exceed the expectations of those buyers. This concept is referred to as the “right” principle and is the basis of all marketing strategy. ![]() Marketing is the process of getting the right goods or services or ideas to the right people at the right place, time, and price, using the right promotion techniques and utilizing the appropriate people to provide the customer service associated with those goods, services, or ideas. What is the marketing concept and relationship-building?. ![]()
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